Trump Allies Push 'Super Intelligence' Label for AI Technology
Advisers close to President Trump have begun using the term 'super intelligence' for AI, but experts doubt the rebrand will stick.
A new term is circulating in circles close to President Donald Trump: "super intelligence" — pitched as an alternative label for artificial intelligence. Some allies and advisers of the president have begun adopting the phrase, signaling a potential push to reshape the public vocabulary around a technology that has become central to global economic and geopolitical competition.
Despite the enthusiasm from those in the president's orbit, experts in the field are skeptical the terminology will gain traction beyond political circles. The phrase "artificial intelligence" has decades of scientific and cultural weight behind it, making any wholesale rebrand a steep climb even for a president known for popularizing unconventional language.
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The effort nonetheless reflects a broader pattern within the Trump administration of seeking to put its own imprint on defining issues of the era. Technology policy, including AI governance and competition with China, has emerged as a priority area, and the choice of language can carry symbolic weight in framing policy debates and public perception.
Whether the term "super intelligence" resonates with industry leaders, researchers, or the general public remains to be seen. Branding shifts in deeply technical fields typically require adoption by practitioners and institutions — not just political figures — to become durable. For now, the phrase remains a curiosity rather than a consensus descriptor.
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